UGC NET Marketing Syllabus , Ph 078-380-239-56

This is my effort to make available the Marketing paper of UGC NET Paper 3 (elective 2) syllabus wise. As I have seen that it is quite problematic to find all the things at one place and most of the time of NET aspirants is wasted in finding a topic in book or searching on internet. I will present here all the material by compiling it from different sources. I hope it will help you in your preparation....therefore leading you to success. And also I will cover gradually different subjects of management following strictly UGC NET syllabus. Any corrections and suggestions are always invited from your side.

UGC NET syllabus of Marketing Paper is as follow:

 

Elective – II

• Marketing – Concept; Nature and Scope; Marketing myopia; Marketing mix; Different environments and their influences on marketing; Understanding the customer and competition.
• Role and Relevance of Segmentation and Positioning; Static and Dynamic understanding of BCG Matrix and Product Life Cycle; Brands – Meaning and Role; Brand building strategies; Share increasing strategies.
• Pricing objectives; Pricing concepts; Pricing methods.
• Product – Basic and Augmented stages in New Product Developments
• Test Marketing Concepts.
• Promotion mix – Role and Relevance of advertising Sales promotion – media planning and management.
• Advertising – Planning, execution and evaluation.
• Different tools used in sales promotion and their specific advantages and limitations.
• Public Relations – Concept and Relevance.
• Distribution channel hierarchy; Role of each member in the channel; Analysis of business potential and evaluation of performance of the channel members.
• Wholesaling and Retailing – Different types and the strengths of each one; Emerging issues in different kinds of retailing in India.
• Marketing Research – Sources of Information; Data Collection; Basic Tools used in Data Analysis; Structuring a Research Report.
• Marketing to Organisations – Segmentation Models; Buyer behaviour models; Organisational, buying process.
• Consumer Behaviour theories and models and their specific relevance to marketing managers.
• Sales Function – Role of technology in automation of sales function Customer relationship management including the concept of ‘Relationship Marketing’.
• Use of internet as a medium of marketing; Managerial issues in reaching consumers / organisation through internet.
• Structuring and managing marketing organisations.
• Export Marketing – Indian and global context.
•  
• Global Teachers Academy formally name as UGC NET D is an India’s Premier Institute in Delhi for UGC (JRF-NET-SLET) & Other University Entrance Examination. Established in 1978, was conceived with vision for quality education by eminent who are for long committed to excellence in education. 
  GLOBAL TEACHERS ACADEMY
  49-B, Arjun Nagar Safdarjung Enclave, New Delhi
  Near Green Park Metro Station
  contact no. ; Ph 078-380-243-65         Ph 078-380-239-56
  we provide coaching for----
  “ugc net jrf 1st compulsory paper”
  “ugc net jrf English”
  “ugc net jrf commerce”
  “ugc net jrf management”
  “ugc net jrf economics”
  ugcnetd ugcnetd ugcnetd ugcnetd ugcnetd
  “Ugc net jrf mass communication”
  “ugc net jrf education”
  “ugc net jrf history”
  “ugc net jrf psychology”
  “ugc net jrf hindi”
  “ugc net jrf political science”
  “ugc net jrf human resource”
  “ugc net jrf library & information science”
  “ugc net jrf computer scienc”
  www.ugcnetd.com
  www.gtah.net
  www.csirlifescience.com
  https://www.facebook.com/ugcnetcoachingdelhiindia
  https://www.facebook.com/gtadh?ref=hl
  https://www.facebook.com/ugcnetcoaching.delhi
  http://in.linkedin.com/in/ugcnetcoaching
  http://ugcnetcoachingugc.wordpress.com