UGC NET Management Paper II & Paper III-A Core Group Elective-I , Ph 078-380-243-65

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UGC NET Management Paper II & Paper III-A Core Group

Elective-I

• Human Resource Management (HRM) -Significance; Objectives; Functions; A diagnostic model; External and Internal environment
• Forces and Influences; Organizing HRM function
• Recruitment and Selection-Sources of recruits; Recruiting methods; Selection procedure; Selection tests; Placement and Follow-up
• Performance Appraisal System-Importance and Objectives; Techniques of appraisal system; New trends in appraisal system
• Development of Personnel-Objectives; Detennining Needs; Methods of Training & Development programs; Evaluation
• Career Planning and Development-Concept of career; Career planning and development methods
• Compensation and Benefits-Job evaluation techniques; Wage and salary administration; Fringe Benefits; Human resource records and audit
• Employee Discipline-importance; causes and forms; Disciplinary action; Domestic enquiry
• Grievance Management-Importance; Process and Practices; Employee Welfare and Social Security Measures
• Industrial Relations-Importance; Industrial conflicts; Causes; Dispute settlement machinery
• Trade Unions-Importance of Unionism; Union leadership; National Trade Union Movement
• Collective Bargaining-Concept; Process; Pre-requisites; New trends in collective bargaining
• Industrial Democracy and Employee Participation-Need for industrial democracy; Pre-requisites for industrial democracy; Employee Participation-Objectives; Forms of Employee Participation
• Future of Human Resource Management

Elective-II

• Marketing-Concept; Nature and Scope; Marketing myopia; Marketing mix; Different environments and their influences on marketing; Understanding the customer and competition
• Role and Relevance of Segmentation and Positioning; Static and Dynamic understanding of BCG Matrix and Product Life Cycle; Brands-Meaning and Role; Brand building strategies; Share increasing strategies
• Pricing objectives; Pricing concepts; Pricing methods
• Product-Basic and Augmented stages in New Product Developments
• Test Marketing Concepts
• Promotion mix-Role and Relevance of advertising Sales promotion-media planning and management
• Advertising-Planning, execution and evaluation
• Different tools used in sales promotion and their specific advantages and limitations
• Public Relations-Concept and Relevance
• Distribution channel hierarchy; Role of each member in the channel; Analysis of business potential and evaluation of performance of the channel members
• Wholesaling and Retailing-Different types and the strengths of each one; Emerging issues in different kinds of retailing in India
• Marketing Research-Sources of Information; Data Collection; Basic Tools used in Data Analysis; Structuring a Research Report. Marketing to Organisations-Segmentation Models; Buyer behaviour models; Organisational, buying process
• Consumer Behaviour theories and models and their specific relevance to marketing managers
• Sales Function-Role of technology in automation of sales function Customer relationship management including the concept of 'Relationship Marketing
• Use of internet as a medium of marketing; Managerial issues in reaching consumers/organisation through internet
• Structuring and managing marketing organisations
• Export Marketing-Indian and global context

Elective-III

• Nature and Scope of Financial Management
• Valuation Concepts-Risk and Return; Valuation of Securities; Pricing Theories- Capital asset pricing model and Arbitrage pricing theory-Understanding financial statements and analysis thereof
• Capital budgeting decisions; Risk analysis in capital budgeting and Long-Term sources of finance
• Capital Structure-Theories and Factors; Cost of capital
• Dividend Policies-Theories and Determinants
• Working Capital Management-Determinants and Financing; Cash management; Inventory management; Receivables management
• Elements of Derivatives
• Corporate risk management
• Mergers and Acquitions
• International Financial Management

Elective-IV

• India's Foreign Trade and Policy; Export promotion policies; Trade agreements with other countries; Policy and performance of Export zones and Export-oriented units; Export incentives
• International marketing logistics; International logistical structures; Export Documentation framework; Organization of shipping services; Chartering practices; Marine cargo insurance
• International financial environment; Foreign exchange markets; Deterrnination of exchange rates; Exchange risk measurement; International investment; International capital markets; International Credit Rating Agencies and Implications of their ratings
• WTO and Multilateral trade agreements pertaining to trade in goods; trade in services and TRIPS; Multilateral Environmental Agreements (MEAs); International Trade Blocks-NAFTA, ASEAN, SAARC, EU, WTO and Dispute Settlement Mechanism
• Technology monitoring; Emerging Opportunities for Global Business

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Global Teachers Academy formally name as UGC NET D is an India’s Premier Institute in Delhi for UGC (JRF-NET-SLET) & Other University Entrance Examination. Established in 1978, was conceived with vision for quality education by eminent who are for long committed to excellence in education. 
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